8/31/2010 (DSE)   OOH Pitch Taps rVue Demand Side Platform
"OOH Pitch Inc., an out-of-home media planning and buying group, recently announced that they have selected the rVue demand-side platform (DSP) as the agency’s planning, buying and analytics tool for digital out-of-home (DOOH) media. "

7/14/2010 (DSE)   New Study Proves Value of Hospital-Based Digital Out-of-Home Advertising
"The Patient Channel, a 24-7 in-hospital television network from Interactivation Health Networks, has conducted a study "

5/24/2010 (Mediaweek) Study: DOOH Displays Getting Eyes –    "Out-of-home digital displays are popping up everywhere, and they're getting noticed"

3/3/2010 (Ooh–tv)    North America: ADCENTRICITY Q1 Report - "DOOH is Maturing and Activity is Exploding"

"ADCENTRICITY has released its first quarter report on DOOH for 2010"